AHA Announces Price Increase Schedule

Below is information announcing the AHA Pricing increase scheduled for July 1st, 2023.
This was released on May 9th, via the AHA ECC Newsletter. This announcement does not include what the price increases will be. We will post any updated information as it becomes available to us. If you want to receive the ECC Newsletter, can sign up on your AHA Instructor Network account profile and opt-in to receive the Newsletter. Please Read Below!

Dear US AHA Training Network,
Effective July 1, 2023, suggested retail prices (SRPs) for most currently available AHA CPR, first aid, and Emergency Cardiovascular Care (ECC) training materials will increase. Because the AHA recognizes the effect pricing changes have on you, we are pleased to provide notice more than six weeks in advance to allow for planning and budgeting.

The American Heart Association continues our commitment to provide the highest quality and most up-to-date, science-backed training materials. This price increase reflects the reality of increased costs and investment in global resuscitation science and training.

Additionally, to help our Training Network with future annual planning and budgeting for CPR and ECC training, please expect and plan for a marginal annual increase in training materials each July.

For the July 1, 2023, price increase, please note the following:
• This price increase will affect both print and digital training materials available for purchase through ShopCPR.Heart.org.
• On the AHA’s Intelligo Professional Education Hub, there are no price increases except for the Advanced Stroke Life Support® (ASLS) eCard.
We appreciate everything you do daily to contribute to our shared mission of saving more lives.

Sincerely,
American Heart Association